The National Readership Survey was established in 1956 and today provides the most authoritative and valued audience research in use for print and digital advertising trading in Britain.
The survey covers over 250 of Britain’s major newsbrands and magazines, showing the size and nature of the audiences they achieve.
In a dynamic and changing digital media age, NRS PADD was introduced in September 2012 to provide a unique measure of combined print and online audiences.
BARB (Broadcasters’ Audience Research Board) was set up in 1981 to provide the industry standard television audience measurement service for broadcasters and the advertising industry. BARB is owned by BBC, ITV, Channel 4, Channel 5, BSkyB and the IPA (Institute of Practitioners in Advertising) and is a not for profit company limited by guarantee.
BARB commissions research companies to provide the services that our users want, including the production of audience viewing figures. The audience measurement contracts are held by the following companies – RSMB, Ipsos MORI and Kantar Media (formerly known as TNS).
ABC (Audit Bureau of Circulations) was founded in 1931 in response to advertisers’ requests for an independent source of circulation data. In 1996, ABCe was established to manage standards for the online industry through its work with JICWEBS, the Joint Industry Committee for Web Standards
Today, ABC exists as one united brand covering all platforms. ABC inspires market confidence by delivering a valued stamp of trust across the media world.
RAJAR Ltd (Radio Joint Audience Research) was set up in 1992 to align, design and operate a single audience measurement system for the UK radio industry serving both the BBC and licensed commercial stations.
The company is jointly owned by the BBC (British Broadcasting Corporation) and by the RadioCentre (the trade body representing the vast majority of Commercial Radio stations in the UK).
Whilst the Board’s focus is on strategy, governance and decisions of policy, more detailed technical research matters, and where relevant, decision-making, takes place at the meetings of a Technical Management Group (TMG). This group is made up of representatives of the BBC,commercial radio and the advertising community.
Ofcom is the communications regulator in the UK.
They regulate the TV and radio sectors, fixed line telecoms, mobiles, postal services, plus the airwaves over which wireless devices operate.
They make sure that people in the UK get the best from their communications services and are protected from scams and sharp practices, while ensuring that competition can thrive.
Ofcom operates under a number of Acts of Parliament, including in particular the Communications Act 2003. Ofcom must act within the powers and duties set for it by Parliament in legislation.
The Communications Act says that Ofcom’s principal duty is to further the interests of citizens and of consumers, where appropriate by promoting competition. Meeting this duty is at the heart of everything we do.
Accountable to Parliament, we set and enforce regulatory rules for the sectors for which we have responsibility. We also have powers to enforce competition law in those sectors, alongside the Competition and Markets Authority.
Ofcom is funded by fees from industry for regulating broadcasting and communications networks, and grant-in-aid from the Government.
In the early stages of production, producers may use this information as a useful tool towards researching and gaining first-hand information. To their advantage, these sources are beneficial towards production in any particular project they may be working on/creating.